4.21.2013

POPULAR CULTURE AND INCULTURAL COMMUNICATION


Photo in Yamakosi village, Japan
Chapter 7th
POPULAR CULTURE AND INTERCULTURAL COMMUNICATION
By. Matthew Mawekim_0100140276
mawe_matt@yahoo.com

In this chapter, we’ll discuss about ‘POPULAR CULTURE AND INTERCULTURAL COMMUNICATION.’ Here are the links which would have been being learnt by all of us, they are: Popular Culture and intercultural communication, What is “popular culture”?, Consuming and resisting popular culture, Representing culture groups, U.S. Popular culture and power, Summery, Building intercultural skills, Activity, and Key term.
Well, we continue to the point. As we know that all of the materials are written in unpretentious language which makes us clearly. But the main point of this assignment is to UNDERSTAND cross culture of one are. If we look at our society, we may know about the complexity of popular culture. Such as in films, magazines, stories, act. It means that culture can be transmitted or we could say that it’s shared learned behavior which is transmitted from one generation to another for purposes of promoting individual and social survival, adaptation, and growth and development, so I think that there's most popular of these cultures so that is way we focus on popular culture, one of primary modes of intercultural experience.  As Fiske stated that popular culture is nearly always produced by what are called culture industries within a capitalist systems that sees the products of popular culture as commodities to be sold for profit. And it has the link between Cultural appropriations - the adoption of some specific elements of one culture by a different cultural group. It describes acculturation or assimilation, but can imply a negative view towards acculturation from a minority culture by a dominant culture. This attitude can make it difficult to investigate and discuss popular culture.  Based on the material which already we gotten,  it tells about "What is popular Culture," and according to this chapter popular culture here refers to those systems or artifacts that most people share and also popular culture is often is seen as populist, in that it includes forms of contemporary culture that are made popular by and for people. Based on this definition, television, music videos, and popular magazines are systems of popular culture. Although culture is dynamic and heterogeneous, we often have very statistic images of what other culture “look” like. Think of what is often called “ethnic costume” – the stereotypical kinds of things supposedly warm by people in other cultures.   
The next point which we have to talk is CONSUMING AND RESISTING POPULAR CULTURE. If we talk about consuming, it’s important thing. Because it’s the ways which we choose most popular cultures. In order to maintain our identities, as well as to reshape them, we often turn to popular culture.  At times, we seek out cultural texts; at other times, we try to avoid certain texts. Then Resisting Popular Culture, its means that when at the times people actively seek out particular popular culture texts to consume. At other times, they resist cultural texts. People often resist particular forms of popular culture by refusing to engage in them. Resistance to popular culture can also be related to social roles. Resistance stems mainly from concerns about the representation of various social groups. Popular culture plays a powerful role in how we think about and understand other groups. – Sometimes everybody in the world is often introduced to other cultures through the lens of popular culture.  And these introductions can be quite intimate to understand other cultures and groups, and their experiences. We could in investigate their representations in popular culture. “The use of popular culture to learn about another culture should not be surprising. After all, many teachers encourage their students to use popular culture in this manner, not only to improve their language skills but also to help them learn many of the nuances of another culture.” This had been stated by Migrants’. Beside this, Intercultural communication still has a long way to go in this country.

U.S. Popular Culture and Power 
If  we look at the meaning, Popular culture is the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid-20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. Popular culture is often viewed as being trivial and dumbed-down in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and counter cultural groups) which deem it superficial, consumerist, sensationalist, and corrupted.  John Tomlinson identified five different ways of thinking about cultural imperialism: The interrelationships among economics, nationalism, and culture make it difficult to determine how significant cultural imperialism might be. The cultural imperialism is complex. I think that's all for my responds about Chapter 7th. Thank you.

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